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The SXSW NFT takeover and the future of the creator economy

If you were in Austin, Texas this year for the South by Southwest festival, you saw the massive display of different brands getting into the NFT game. Naturally, SXSW would become fertile ground for NFT Chat with the potential of blockchain technology to help artists and creators receive stronger monetization of their work. When SXSW announced its blockchain-related panels for 2022 and plans to create its first SXSW NFT, I had a feeling the festival giant could go big on the new technology.

And by did they go hard! SXSW has partnered with various blockchain companies for NFT-themed brand activations and events spread across the city of Austin. Many of these NFT programs were tailored to the general public while some were exclusive to brand NFT holders (Doodles) while others were for creators holding official SXSW badges.

Blockchain Creative Labs at SXSW

FOX Entertainment’s NFT studio, Blockchain Creative Labs, has arrived in Austin as the inaugural Blockchain Category Sponsor of South by Southwest, launching the SXSW x BCL NFT Marketplace. Open until March 20, the marketplace offers Original Song NFTs and Movie Poster NFTs from Official SXSW Artists and Movie Premieres. SXSW conference attendees can purchase and claim collectible, unique, rare, and other limited NFTs while at the conference in Austin.

Dolly Parton first showed up at SXSW last night to celebrate the launch of Dollyverse, a Dolly audience-centric Web3 experience in partnership with Fox Entertainment’s Blockchain Creative Labs. Dolly Parton will soon be releasing her original novel, “Run, Rose, Run,” co-written with bestselling author James Patterson.

Panels, workshops and meetings focused on blockchain and NFT SXSW

SXSW conference attendees had plenty of NFT-focused panels to check out. During Wednesday’s “Music NFTs: Finding Post-Gold Rush Sustainability” panel, music artists and creators learned how to demystify the mysterious technology and integrate it into your music business strategy going forward.

The best NFT experience goes to Doodles and Fluf World

It seemed like the two blockchain companies that really provided a remarkably immersive experience were Doodles and Fluf World. The FLUF Haus: SXSW Edition was the third installment of the NFT Project FLUF World live activations. Fluf has merged the metaverse and the physical world and has hosted dozens of events at the FLUF Dome village with its partners Altered State Machine, Beyond, and Sylo to name a few.

Mary Cashion

The author Mary Cashion