|The big idea|
Is this the biggest buy-back ever?
Warner Music Group comes from stabbed ~ $ 85 million for one of the internet’s most successful memes factories.
The deal was technically for IMGN Media, a network of popular esports, comedy, and ASMR accounts. But the biggest IMGN prize is Daquan, an Instagram account followed by Drake, The Weeknd, Justin Bieber and over 15 million more.
An anonymous high school student started it in 2014 – then turned it into a media empire.
Why would a record company want to participate in memes?
Costumes want to know what’s trending in teens.
Instead of paying influencers, Warner is cutting out the middleman. A look at Daquan’s data could explain how to catapult new singles into viral hits.
A proof of concept: Create a music group purchased the musical.ly Flighthouse account for “mid-five figures” in 2017, when the account only had 1 million followers.
Now Flight area is one of the main forces behind TikTok’s greatest songs.
The love of memes label goes back a long way
Trevor Daniel’s “Falling” has been all over the streaming charts this year, and you can trace its popularity to a “Simpsons” meme.
A big hat at Alamo Records Told Complex that a well-placed meme can increase streaming numbers between 122% and 600%.
Memes aren’t just for music
Some companies, like Do things in the media, buy dog and fitness accounts with millions of followers, then sell partnerships to the marketing bigwigs.
Reid Hailey, CEO of Doing Things, told us that the Daquan deal shows “how valuable even accounts can be in increasing awareness.”
The secrets of acquiring giant Instagram accounts
The latest trend talk showcases the team that owns the hugely popular @NBAmemes Account.
UFC Champion Michael Bisping and Aaron Avruskin – who recently formed a joint venture with Mark Cuban – discussed how a network of meme accounts is growing their sports gaming platform, Reading line.
Here are some takeaways
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What do therapy applications do with your data?
Did you think a therapist with a pen and paper was scary?
A New York Times investigation in Talkspace, the teletherapy app that has landed more than $ 100 million in cash, found it does more than just take notes.
Employees apparently read anonymous therapy transcripts to assess psychologists. (Talkspace said this only happens if an algorithm signals a session.)
Surprised? This is normal for the course
A study find That 81% of the top-rated mental health apps have shared your data with third parties, but only just over half of them admitted.
Part of the sharing is about advertising, but there’s a bigger concern: If you’re identified as having a mental illness, algorithms might discriminate against you.
Facebook has previously been accused of using similar demographics to limit which users see real estate ads.
For some applications, therapy is only a secondary activity
Take Crisis Text Line, which is quite open about reading your texts. The company looks for key phrases that signal when someone is in crisis.
He gives this information to his sister brand, Loris.ai, a company that sells risk assessment software that can signal when a customer or employee needs help.
One more thing you should know
According to the FDA, these applications are not medical devices.
Most are listed as “wellness” apps, which means they have a lot more freedom to share your deets.
Jezebel find that Better Help alerted Facebook every time you opened the app, even if it advertised itself as “100% private”.
|Give me the beat|
The huge business behind these background bops
Have you ever found yourself tapping your foot on the last few tracks… at McDonald’s?
Startups like Soundtrack Your Brand could be the reason. The company comes from ink an agreement with Universal Music Group to help corporate customers create safe playlists for streaming.
License agreements are music to artists’ ears
Musicians are supposed to get paid every time their music is performed in public. But the industry loses about $ 2.65 billion a year when companies blow up the manager’s personal Pandora stations.
Businesses pay Soundtrack Your Brand $ 30 to $ 40 / month for music. Its income for 2018 was approximately $ 3.5 million.
The background business has playlists down to a science
The psychology of music is powerful – and companies like Music Concierge want to take advantage of it.
According to Ambie, another music consultant, consumers are 24% more likely buy a product when they dig the tunes they hear.
Some other things music can do, according to science:
(Gottscho-Schleisner, 1950, via Library of Congress)
August 19, 1950, ABC debuted a pair of Saturday morning shows for kids – among the first TV series aimed at under 10s.
Before Elmo took control of the tube, the kids watched the circus-themed “Acrobat Ranch”, as well as “Animal Clinic,” which featured a cast of live animals.
Most people don’t know $ h! T about creating remote teams. But Laurel Farrer? She has been an expert since years. Join a free 30 minute workshop here tomorrow at 12 p.m. PT.
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Editing: Nick “Meme Man” DeSantis, Mia Culpa (self esteem trainer).